Support Breast Cancer Awareness Month With Shiseido + Why Pink?

One of my favorite all time skincare and make-up brands is Shiseido. In support of October’s Breast Cancer Awareness Month, the luxury brand is partnering with Cosmetic Executive Women (CEW) to support their philanthropic arm, Cancer and Careers, for the seventh consecutive year.

Here are some interesting facts regarding breast cancer and it's connection to the color pink.

By donating $5 for every Lacquer Rouge in Diva (VI418) sold throughout the month of October, Shiseido will give back to the non-profit  organization dedicated to supporting working women living with cancer.  

The  new  bright pink  shade of liquid lip color with lacquer-like shine is gorgeous and can be purchased at  for $25. Three more days left to shop for a cause!