Over the past year, I’ve had the joy of traveling across Europe, including two unforgettable visits to the South of France. Among its many breathtaking destinations, I was enamored with St. Tropez as it offers a perfect blend of coastal beauty, charm, and sophistication. There’s something truly magical about St. Tropez. Think sparkling turquoise waters, sailboats, sunlit terraces, and an effortlessly stylish crowd. While it’s long been a haven for artists, writers, and the jet set, beyond its glamorous reputation lies a town filled with understated charm, Provençal character, and an undeniable joie de vivre!
In this guide, I’m sharing my favorite places to stay, eat, and shop—whether you’re looking for iconic beach clubs, charming boutiques, or incredible dining. I hope this guide helps you plan the perfect getaway...À bientôt!
xxMelissa
Scroll down to see the St. Tropez mood board with some of my favorite photos!
Once a quiet fishing village, St. Tropez became a cultural phenomenon in the 1950s when Brigitte Bardot arrived to film And God Created Woman. The film catapulted Bardot to stardom and also transformed this seaside Mediterranean town into a playground for the jet-set crowd. Even as yachts grew larger and the clientele more extravagant, St. Tropez has retained its soul—a delicate balance of sophistication and authenticity.
Start your St. Tropez experience at the Vieux Port, where pastel-colored facades reflect in the glistening water, and fishermen’s boats bob alongside multimillion-dollar yachts. Grab a morning espresso at Sénéquier, the iconic red-awning café, and take in the scene—artists setting up their easels, locals engaged in lively conversation, and the occasional celebrity slipping discreetly into a vintage convertible.
No visit to St. Tropez is complete without a day at one of its legendary beach clubs. Pampelonne Beach, with its golden sands and sparkling sea, is home to world-renowned establishments such as Club 55, where a barefoot-chic ambiance prevails alongside langoustines, rosé, and bubbly, and Bagatelle, where the afternoon seamlessly turns into a celebration. Whether you seek laid-back luxury or high-energy revelry, there’s a spot for you along this sun-kissed stretch of coastline.
For all its glamour, St. Tropez also knows how to slow down. Wander through La Ponche, the old quarter, where narrow cobblestone streets lead to charming boutiques and quaint bistros. Visit the open-air Place des Lices market (held Tuesdays and Saturdays), where you’ll find everything from local lavender to exquisite antiques. And as the sun begins to set, make your way to Le Sentier du Littoral, a coastal path offering breathtaking views of the Mediterranean.
The culinary scene in St. Tropez is as refined as it is diverse. For an elegant yet relaxed dinner, book a table at L’Opéra, where French cuisine meets theatrical flair. For something more intimate, La Vague d’Or (a three-Michelin-starred haven) offers an unforgettable gastronomic journey. And of course, there’s the simple joy of savoring a fresh tarte tropézienne, the town’s signature cream-filled pastry, best enjoyed at La Tarte Tropézienne itself.
When night falls, St. Tropez transforms once more. A pre-dinner apéritif at Bar du Port sets the tone, while those in the know slip into L’Escalet for a more intimate, candlelit affair. If you're in the mood for glamour, Les Caves du Roy remains the ultimate nightclub, where the champagne flows and the music pulses beneath chandeliers that have seen decades of decadence.
Where to Stay in St. Tropez
St. Tropez offers a range of accommodations, from ultra-luxurious resorts to boutique hotels that reflect the town's charm and glamour. For the best experience, choose between staying in the heart of St. Tropez or just outside for a more serene retreat. Here are some of my favorite picks for an unforgettable stay:
La Ponche – A charming boutique hotel tucked in the old town’s narrow streets, offering a quiet and intimate ambiance with stunning sea views. Perfect for those who love history and authenticity.
Le Yaca – An elegant and centrally located hotel with a sophisticated yet cozy atmosphere. Its Italian restaurant is one of the best in town, and the poolside dining is truly a treat.
Lily of the Valley – A wellness-focused retreat just 20 minutes from St. Tropez, known for its world-class spa, fitness programs, and stunning coastal views. Ideal for those looking to relax and rejuvenate.
Cheval Blanc St. Tropez – An ultra-luxurious option with a prime beachfront location and impeccable service. The hotel’s signature restaurant, La Vague d’Or, is a Michelin 3-star experience not to be missed.
Hotel Sezz – A stylish and modern boutique hotel just outside the town, featuring minimalist-chic design, a tranquil pool area, and a renowned Dom Pérignon bar. Best for those who enjoy sleek, contemporary luxury.
Where to Dine: Best Restaurants & Cafés
St. Tropez is a paradise for food lovers, offering a variety of gourmet and casual dining spots. Whether you’re in the mood for fine dining or a beachside café, this town has it all. Here are some of my favorite places to eat:
Le Girelier – A seafood lover’s paradise located along the harbor. Known for its fresh fish, shellfish platters, and classic French Riviera charm. Request a window seat for the best views.
Le Yaca – One of the finest Italian restaurants in St. Tropez, offering a refined yet relaxed dining experience. Perfect for both lunch by the pool and romantic candlelit dinners.
Sénéquier – One of St. Tropez’s most famous cafés, easily recognized by its bold red decor. A fantastic spot for people-watching while enjoying a classic café crème or an aperitif.
La Vague d’Or – A Michelin 3-star restaurant with an exceptional tasting menu and an elegant atmosphere. Book an early seating at 7:00 PM to catch the sunset while indulging in gourmet cuisine.
Ban Hoi – A hidden gem offering delicious Vietnamese cuisine in a beautiful outdoor courtyard. Great for those looking to try something different.
Dior Des Lices – A chic café set within the Dior boutique, serving exquisite dishes in a stylish garden setting. Ideal for a leisurely brunch or an afternoon tea.
Gourmandise in St. Tropez - A charming little gem tucked away on a quiet street, serving up delicate, perfectly crisp crepes—both sweet and savory—that capture the essence of effortless French indulgence.
L’Auberge des Maures – One of the oldest restaurants in St. Tropez, known for its authentic Provençal cuisine and charming atmosphere.
Caprice des Deux – A cozy, family-run French bistro highly rated for its intimate setting and outstanding dishes. A true hidden gem.
Café des Arts – A charming restaurant on Place des Lices, perfect for a laid-back lunch or dinner with a local touch.
L’Opéra St. Tropez – A glamorous venue where dinner turns into a lively party with live performances and DJs.
Salama – A Moroccan-inspired restaurant with beautifully designed interiors and flavorful dishes.
Le Tigrr – An Asian-fusion restaurant with a chic terrace and beautiful sunset views.
Pablo – A trendy Spanish tapas bar with great cocktails and a buzzing atmosphere.
La Tarte Tropézienne – The iconic bakery that invented the famous Tropezian tart, a must-try sweet treat.
Beach Clubs:
The beach clubs in St. Tropez are iconic for their relaxed yet chic atmosphere. Whether you want to enjoy a lazy day by the sea, sip on cocktails, eat delicious food or people-watch, these beach clubs offer a blend of luxury and laid-back vibes:
Club 55 – The ultimate St. Tropez beach club experience. A casual yet exclusive vibe, fresh Mediterranean cuisine, and a great boutique. Be sure to book lunch for 1:00–1:30 PM.
Plage L’Orangerie – A relaxed yet stylish beach club known for its laid-back atmosphere and excellent service.
Club Les Palmiers – A sophisticated beachfront destination offering fantastic food, cocktails, and a fashionable crowd.
Tahiti Beach – A lively beach club with a nostalgic Riviera feel, perfect for a fun day in the sun.
Gigi Ramatuelle – A chic and trendy spot offering delicious Mediterranean fare and a private pool area.
Nikki Beach – Famous for its high-energy ambiance, live DJs, and vibrant daytime parties.
La Réserve à la Plage – Understated luxury by the team behind La Réserve Ramatuelle, offering impeccable service and a more tranquil scene.
Loulou Ramatuelle – Chic and sun-drenched, this Riviera outpost delivers Mediterranean elegance with a side of rosé-soaked glamour.
Shellona – With its toes-in-the-sand vibe and Greek-inspired menu, Shellona brings a chic yet unpretentious energy to Pampelonne.
Verde Beach – A fashionable choice with great music, creative cuisine, and a lively yet polished crowd.
Shopping in St. Tropez:
St. Tropez is home to all the luxury shops you could dream of, with major fashion houses like Chanel, Louis Vuitton, and Hermès lining the streets. However, if you’re looking for something a little different. Here are some lesser-known gems where you can find unique, stylish items:
Deminue St. Tropez – A go-to for stylish, high-end swimwear.
Les Secrets de Camille – Affordable and chic fashion finds, from breezy dresses to stylish sets.
Just in Provence – A charming boutique selling handmade lavender soaps, gourmet jams, and Provençal specialties.
Sandra Quatraro – A favorite for boho-chic dresses and beachwear.
Rondini Sandales Tropéziennes – The best place to find handcrafted, locally made leather sandals.
L’Atelier 55 – A curated boutique featuring luxury resort wear, accessories, and designer pieces.
K.Jacques – Another iconic sandal shop offering handmade leather designs loved by celebrities.
Gas Bijoux – A beautiful shop specializing in handcrafted, bohemian-chic jewelry perfect for a St. Tropez vibe.
Le Café (next to Celine) – A stylish coffee spot, great for a quick break while shopping.
Other Experiences
In addition to the fabulous food, shopping, and beach clubs, St. Tropez offers plenty of other activities to round out your perfect vacation. From cultural experiences to outdoor adventures.
Here are some things you may want to explore:
Tuesday & Saturday Market – Browse fresh produce, artisanal cheeses, and delicious pastries, then enjoy a picnic by the water. There are also amazing beachy frocks and costume jewelry vendors there.
Visit the Citadel – Start your morning with a workout by running up and down the stairs while enjoying breathtaking views of the coastline.
The Butterfly Museum – A charming and lesser-known museum showcasing an incredible collection of butterflies.
Musée de l’Annonciade – A small but impressive art museum featuring works from renowned Impressionist and Modern artists.
Les Voiles de Saint-Tropez Regatta – If visiting in September or October, don’t miss this world-famous sailing event.
If you liked this article, check out Mother-Daughter Looks We Wore in Paris and Paris Unveiled: The Ultimate Guide to Stay, Dine, Explore & Shop in the City of Light.