Did you know that when it comes to beauty, indie brands are one of the fastest-growing categories? I personally love discovering new brands and was thrilled to be chosen by the IndieBeautyExpo (IBE) to curate my own personal clean beauty boutique called onTUWI.
onTUWI stands for Team Up With Indie and it is a platform where influencers are asked to style a digital boutique with their favorite brands from the IndieBeautyExpo (IBE), which was held in Los Angeles last month. From close to 200 beauty, wellness and lifestyle brands, I chose 11 of my favorites that were represented at IBE, and I will be selling them through my online boutique at a 20% discount when you use the promotion code Melissam20.
My boutique will only be open for a limited time, so check out my fave picks below to see which ones you may want to try for yourself, and to read a bit more about each individual brand’s mission.
Click the images or shop buttons to purchase directly until March 31st and remember to use special promo code Melissam20 to receive 20% off all purchases!
Hush & Hush MindYourMind Supplement
What do you get when you blend natural sleep aids like tryptophan, valerian root, holy basil leaf and magnesium together? A good night’s sleep with no sluggishness the next morning!
Hush & Hush TimeCapsule Supplement
I’m all about looking and feeling 10 years younger, and with a little help from TimeCapsule I get a boost of energy and my skin and hair have never looked better. Hacking the aging process from the inside out!
Daily Concepts Daily Bio-Cotton Makeup Removers
Clean beauty and sustainability go hand in hand. These reusable, washable cotton pads check both of those boxes and remove make-up easily without the hassle of tiny fibers getting stuck in your eyelashes like with disposable cotton balls or pads.
evanhealy The Daily Balancing Ritual Kit
(with Cleanser, Hydrosoul, and Oil Serum)
This product trio centers around rose geranium and its ability to harmonize any oil imbalance. Make this cleansing ritual part of your routine and leave your dry winter skin happy and harmonious.
Watch out sun-damaged and wrinkled skin! This serum helps with reducing both of these woes as it reduces the appearance of wrinkles and discoloration while plumping skin with moisture.
Winged Radiance Body Oil with CBD
Perfect for after shower or bath, this oil keeps skin super-hydrated from head to toe with 100mg of CBD. It is also great to calm irritated skin after shaving.
berlin skin Sandalwood Facial Cream
Made using sustainable practices, this lightweight face cream is free of parabens, sulfates, mineral oil, and synthetic fragrances to soothe and restore skin texture.
Root Pretty Hair Day Dry Shampoo
Packaged in a recyclable bottle, this clean beauty dry shampoo is a champion at soaking up excess oil using organic, natural ingredients. It comes untinted or in a brown tint.
Province Apothecary Rejuvenating + Hydrating Face Serum
There’s nothing like a good face serum and this one is a gem! It has an incredible fragrance and is full of plant oils absorbing easily into the skin to hydrate and firm.
Moon Boost Lash & Brow Enhancing Serum
Who wants long lashes, raise your hand! One hundred percent natural, vegan, organic and cruelty-free, this serum is made to leave your lashes and browns conditioned and growing…and the best part…it won’t break the bank like lash extensions!
Color: Front Row
A satiny, smooth, buildable powder highlighter that adds an instant sun-kissed glow to the skin. Gives a natural look and is enriched with jojoba seed oil and vitamin E. Vegan, hypoallergenic and of course, cruelty-free.
I hope you’ll discover a favorite or two from this list of hidden gems. I’m proud to help support these brands and the entrepreneurs behind them through the onTUWI platform. Make sure to follow me on Instagram where I will be storying these brands over the next few weeks so you can get to know them a bit better!
xxMelissa