Indie Beauty Brands You’ll Want to Try from This Year’s Indie Beauty Expo

Did you know that when it comes to beauty, indie brands are one of the fastest-growing categories? I personally love discovering new brands and was thrilled to be chosen by the IndieBeautyExpo (IBE) to curate my own personal clean beauty boutique called onTUWI.

onTUWI stands for Team Up With Indie and it is a platform where influencers are asked to style a digital boutique with their favorite brands from the IndieBeautyExpo (IBE), which was held in Los Angeles last month. From close to 200 beauty, wellness and lifestyle brands, I chose 11 of my favorites that were represented at IBE, and I will be selling them through my online boutique at a 20% discount when you use the promotion code Melissam20.

My boutique will only be open for a limited time, so check out my fave picks below to see which ones you may want to try for yourself, and to read a bit more about each individual brand’s mission.

Click the images or shop buttons to purchase directly until March 31st and remember to use special promo code Melissam20 to receive 20% off all purchases!

Hush & Hush MindYourMind Supplement

What do you get when you blend natural sleep aids like tryptophan, valerian root, holy basil leaf and magnesium together? A good night’s sleep with no sluggishness the next morning! 

Hush & Hush TimeCapsule Supplement

I’m all about looking and feeling 10 years younger, and with a little help from TimeCapsule I get a boost of energy and my skin and hair have never looked better. Hacking the aging process from the inside out!

Daily Concepts Daily Bio-Cotton Makeup Removers

Clean beauty and sustainability go hand in hand. These reusable, washable cotton pads check both of those boxes and remove make-up easily without the hassle of tiny fibers getting stuck in your eyelashes like with disposable cotton balls or pads. 

evanhealy The Daily Balancing Ritual Kit

(with Cleanser, Hydrosoul, and Oil Serum)

This product trio centers around rose geranium and its ability to harmonize any oil imbalance. Make this cleansing ritual part of your routine and leave your dry winter skin happy and harmonious. 

Mad Hippie Vitamin C Serum

Watch out sun-damaged and wrinkled skin! This serum helps with reducing both of these woes as it reduces the appearance of wrinkles and discoloration while plumping skin with moisture.

Winged Radiance Body Oil with CBD

Perfect for after shower or bath, this oil keeps skin super-hydrated from head to toe with 100mg of CBD. It is also great to calm irritated skin after shaving. 

berlin skin Sandalwood Facial Cream

Made using sustainable practices, this lightweight face cream is free of parabens, sulfates, mineral oil, and synthetic fragrances to soothe and restore skin texture. 

Root Pretty Hair Day Dry Shampoo

Packaged in a recyclable bottle, this clean beauty dry shampoo is a champion at soaking up excess oil using organic, natural ingredients. It comes untinted or in a brown tint.

Province Apothecary Rejuvenating + Hydrating Face Serum

There’s nothing like a good face serum and this one is a gem! It has an incredible fragrance and is full of plant oils absorbing easily into the skin to hydrate and firm.

Moon Boost Lash & Brow Enhancing Serum

Who wants long lashes, raise your hand! One hundred percent natural, vegan, organic and cruelty-free, this serum is made to leave your lashes and browns conditioned and growing…and the best part…it won’t break the bank like lash extensions!

PYT Upgrade Highlighter

Color: Front Row

A satiny, smooth, buildable powder highlighter that adds an instant sun-kissed glow to the skin. Gives a natural look and is enriched with jojoba seed oil and vitamin E. Vegan, hypoallergenic and of course, cruelty-free.

I hope you’ll discover a favorite or two from this list of hidden gems. I’m proud to help support these brands and the entrepreneurs behind them through the onTUWI platform. Make sure to follow me on Instagram where I will be storying these brands over the next few weeks so you can get to know them a bit better! 

xxMelissa

Who What Wear Feature - A 54-Year-Old Shares 9 Beauty Products That Make Her Look 10 Years Younger

Excited to share that I’ve been featured AGAIN in Who What Wear this month—this time covering clean beauty products, a topic that is becoming more and more important to me! Read on to see the full article!

I find that as I approach my mid-50s, my skin and body are getting more and more sensitive to what I put on them. Over the past year, I’ve been making an effort to incorporate and use clean, safe beauty products in my life in order to reduce my exposure to toxic chemicals. In doing so, my allergies have improved, I feel mentally clearer and physically better, and I know exactly what I’m putting on my skin. I don't want to compromise on my health or the quality and performance of my beauty and skincare products, which is why I'm excited to share some amazing clean beauty products I use to help me look and feel 10 years younger.

Moisturizer

Ere Perez, Moringa All-Beauty Crème.

This classic daily moisturizer by Ere Perez, Moringa All-Beauty Crème, contains nutritious ingredients that just melt into the skin, soothing dryness and tired skin, and leaving my complexion glowing. I find it to be the perfect base for under makeup and use it as my first layer of hydration. Hero ingredients include moringa—known to accelerate skin cell renewal—apricot kernel oil to firm and tone, lemon balm for powerful antioxidants, and prickly pear, which is loaded with vitamin E for healthy skin! This brand is a recent discovery for me, and I'm obsessed not only with their overall skincare line but also with their makeup line.

Eye Cream

Dr. Barbara Sturm, Eye Cream.

Barbara Sturm is the queen of clean skincare, offering up products that are proven to work to diminish signs of aging fine lines and wrinkles. She formulates all her products herself, and combines the power of science and natural ingredients. I love several of her products, but in particular the eye cream, which targets dark circles, bags and puffiness. I have a sensitive eye area, and have found this fragrance-free product to be super potent, gentle and effective! Since using this cream, I’ve noticed the bags under my eyes have calmed down significantly—our eyes tell our age, so it’s a great product to invest in if you want to take years off your face without actually going under the knife!

Face Serum

Versed, Hydration Station Booster with Hyaluronic Acid.

Versed is a newly launched, well-priced clean beauty brand created by one of Who What Wear's co-founders, Katherine Power. I've been road-testing several products within the line and have been regularly using this hyaluronic acid formula. This serum booster is so light and disappears into the skin effortlessly—I add it daily to my face moisturizer for an extra hydration boost. It gives my dry skin the extra love it needs to stay super moist throughout the day! Yes, please!

Face Oil

Olìe x Melissa Meyers, RoseGlow Drops Face Oil.

Natural face oils are my top beauty secret; I'm obsessed! My fave ones are by a small company called Olìe Biologique that specializes in natural face oils. Their oils are 100% pure and luxurious, and they contain the best botanical ingredients that are proven effective. I loved their rejuvenating face oil so much that I reached out the company (before oils were a thing) and contacted the founder to see if we could create a formula together. Flash-forward to the launch of the Olìe x Melissa Meyers face oil. They're currently sold out, but we're working on an exciting new formula with French marine algae launching this fall. Click here for five free samples!

Exfoliators

Goop, Goop Glow Microderm Instant Glow Exfoliator.

This exfoliator from Goop is a natural skincare product that literally polishes away any roughness and smooths uneven areas. This instant Microderm exfoliating treatment has been called a “powerful facial in a little jar,” and it’s comprised of natural ingredients and essential oils, micro-exfoliating minerals, and glycolic acid. It’s truly a dual-action product, offering the benefits of both physical and chemical exfoliation. The results for refreshed glowing skin are instant, and they offer a subscription option so that you can be sure to never run out!

BB Cream & SPF Combo

Coola, Organic Face SPF 30 Rosilliance BB+ Cream.

I wear this product from Coola every single day because it’s one of the best multitaskers I’ve found in natural beauty. It’s an amazing skin-perfecting moisturizer with light/sheer coverage that leaves your skin even-toned and dewy! It comes in three shades depending on your skin tone; I like to use the medium-deep shade for a sun-kissed glow. Coola’s eco-conscious formulas are locally sourced with a Farm to Face® philosophy and are scientifically advanced… This is something I can get behind; I use a variety of the brand’s sun protection products from head to toe.

Body Oil

KORA Organics, Noni Glow Body Oil.

Founded by wellness entrepreneur Miranda Kerr out of her passion for all things holistic and natural, KORA Organics offers some of the best-certified organic skincare products I’ve tested. I recently discovered the line and was blown away by how much I love the toxin-free products designed to safely enrich your skin. I have so many faves but for starters, the Allure Best in Beauty award-winning Noni Glow Body Oil is certainly one to try. This oil immediately absorbs into the skin and the scent is heavenly. I like to mix it in with my body moisturizer, and then finish with it on my legs and arms before heading out for youthful, glowy skin. I’m a huge fan of oils, an absolute staple for all-over moisture for both face and body.

Haircare

Innersense, Hydrating Cream Hairbath.

As we age, our hair changes texture and needs extra love. I’ve been on the search for clean haircare products that leave my hair looking and feeling its best, but are also sulfate- and silicon-free. Say hello to Innersense! All of the brand’s products have an amazing spa-fresh scent and contain certified-organic plant ingredients that deliver hydration, health, moisture, shine and protection.

Innersense, Travel-Sized Trio.

I’m not the only one obsessed with the hydrating cream and conditioner, as both have won Allure’s Best in Beauty awards! Ingredients include certified organic monoi oil and aloe that strengthen the hair follicle, smooth cuticles, and control frizz. My hair looked super shiny and hydrated after the first use. They have travel-sized trios you so can try several of their products depending on your hair needs.

Gloss Moderne, Clean Luxury Shampoo.

I also use and switch off with Gloss Moderne hair products, a minimalist, natural, luxury haircare collection made from the highest-quality and health-forward ingredients. The shampoo and conditioner are both amazing, and the subtle tropical scent is gorgeous! I love the way my hair looks and feels when using their products. Pricey but worth the investment!

Shop the story in the carousel below!

You can see the original featured article on Who What Wear here. Hope you all learned about some new clean skin care products that can be incorporated into your routine!

xxMelissa